Hi !
I'm Joana,
a brand designer,
expert on
humanizing brands
through strategy.
I create real connections between
your brand and your clients.
Everything has a purpose
I do believe that everything has a function;
that everything is made for a reason.
And so does design.
So, I'm pretty sure that the brand essence can't be defined only by a logo or a color palette. A brand is from people to people.
That's why, after 8 years creating and working with brands, I do truly believe that identity design can be power up by a humanized strategy.
I have an unique method to help brands conquer their clients' heart! And if you're here, it's because you need a boost on your brand!
I'm focused on driving the clients'
heart into your brand.
Do you wanna know my secret?
LET'S WORK TOGETHERCase studies
of humanized branding
How can I help your business
STRATEGIC
BRANDING
Build a brand with impact
and purpose.
Brand Strategy
Visual Identity
Landing Pages &
One Pages Brand Launch
I WANT THIS
One Pages Brand Launch
BRAND
CONSULTING
Because sometimes,
all you need is clarity.
Let's bring results to your brand.
No frills. With real, concrete data.
75% of consumers recognize the
brand simply by its logo.
What previous clients
say about working with me
I just wanted to take a moment to sincerely thank you for your amazing work!
You created two beautiful logos for us and captured the heart of our concept perfectly! Your ideas were creative, thoughtful and exactly what we had in mind and even more.
It's clear that you bring a high level of professionalism, sensitivity and attention to everything you do. Working with you was an absolute pleasure—smooth, inspiring and easy from start to finish!
Thank you for making our vision come to life so beautifully!
Working with Joana was inspiring, transformative, and I am deeply grateful!
Joana helped me bring more clarity, to set up this structure that I still didn't know how to do... When I saw the logo reflected there... everything we've been talking about, expressed in a graphic image, is amazing!
Realizing that in that graphic image are all your values, everything you stand for—everything is there!
I love it! It's elegant and it managed to speak to two completely different entities. It's very beautiful, Joana did an excellent job! I wouldn't change anything!
Working with Joana was a real breath of fresh air!
When I contacted her about Royaltee's rebranding, I just had to explain what the brand was about and what I wanted to convey.
From then on, Joana did an incredible job! She immediately understood what the brand needed and what I wanted! Whenever I have an idea in mind, I talk to Joana!
Because I know that only good things can come out of her hands!
Always organized, good at listening to our ideas and ready to help!
Working with Joana was without a doubt the right choice after searching for the best designer to help me create my new professional project.
I highly recommend your work! I'm very pleased with the result!
Joana met my expectations 100%!
When I decided to redesign my graphic brand I asked Joana for help, shared my idea and Joana quickly met my expectations.
I am very satisfied with the work and every time I need help, Joana is always available.
I recommend the work of this excellent professional, available and very friendly.
The 3 key benefits
of a humanized strategy
#1
brands are from
people to people
65%
feel emotionally connected to a brand when it aligns with their values.
Your target audience will engage much more with your brand if you speak directly to them.
#2
clients become
loyal to brands
that understand
them
81%
consumers need to trust a brand to consider buying
As soon as you deep dive into your target, you'll find key information that will help your brand solve your clients' problems.
#3
human‑centric
brands are more
likely to be
recommended
the "wom" effect (word-of-mouth) it's a powerful strategy to get more clients into your brand.
Well, this is me…
a brand builder lover
With 8 years of experience building and working with brands, I help entrepreneurs make their business more profitable and achieve better results through brand strategy and design - I don't just build something that's "pretty".
My goal?
To bring profit to your business through a humanized strategy that leads your brand into your clients' heart.
I believe that true branding begins with our essence, with our DNA.
A brand aligned and guided in its structure, focused on solving its clients' painn points, is seen as the solution - and that's where true results appear.
I work side by side with my clients. You are not just hiring a designer - you are gaining a strategic partner.
Your results are my focus.
And with the right strategy and visual identity, your brand will become more profitable., more aligned, and more powerful than ever.
If your brand no longer represents you, if you are feeling stagnant or if you are simply ready to take the leap - I'm here to guide you to the next level.
Fun facts about me
#1
I have a Bachelor's degree in Design and a Master's degree in Digital Identity Design.
#2
I laught easily.
But I'm also a very sharp person. And sarcastic, veeeery sarcastic.
#3
I'm also a low key person.
I like to know things, know more to do better.
#4
And... I love what I do!
Hell yeah you bet I do!
I'm a brand designer that will help you drive your brand to your clients' heart.
About my professional path
